Cover of the white paper The Hiring Problem That Starts Before the Job Posting

Free white paper · Part 1 of the DREAM Hire Framework™ series

The Hiring Problem That Starts Before the Job Posting

Why hourly hires don't stick across your locations, and the research-backed fix most multi-unit operators skip.

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Most hiring problems are definition problems.

They look like a sourcing problem, a speed problem, or a people problem. But if no one has written down what great looks like in your business and in the role, every job posting, interview, and onboarding plan is built on a guess.

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What's inside

  • Why "culture fit" judged by gut feel quietly costs you good hires
  • What the research says about hiring for years of experience (it barely predicts performance)
  • The 3 PM Tuesday Test for turning your values into behaviors you can hire for
  • How to build a Role Scorecard every location can use
  • An 8-question self-check to score your own Define stage
Grounded in 7 peer-reviewed studies, including research from the Journal of Applied Psychology, plus real examples from a multi-unit franchise group.

About the author

Andrea Hoffer, MS, MBA, is the founder of aha! Talent Experts and creator of the DREAM Hire Framework™. She has 30+ years in talent acquisition, most of it hiring hourly teams, and 10+ years working with multi-unit franchise operators.

A former Massage Envy franchisee, she knows hiring from the owner's side of the counter.

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